Top 5 Social Apps on Android in Nigeria Q3 2023

In Q3 2023, the Android social app landscape in Nigeria was dominated by Facebook Lite, TikTok Lite - Save Data, TikTok, Instagram, and Instagram Lite. Here’s a closer look at their performance based on Sensor Tower data.

Facebook Lite maintained a strong presence with weekly downloads increasing from 113K at the start of the quarter to a peak of 163K in the final week of September. Weekly active users remained robust, fluctuating around 5.5M throughout the quarter.

TikTok Lite - Save Data showed a significant rise in weekly downloads, starting from 89K and peaking at 138K in early September. Active users also displayed a steady increase, reaching approximately 3.4M by the end of the quarter. Weekly revenue, though modest, saw minor fluctuations, with a notable peak of $22 in the first week of September.

TikTok experienced consistent weekly download numbers, with a notable peak of 106K in late August. Active users hovered around 1.5M, maintaining a steady user base. Revenue trends were positive, with weekly earnings peaking at roughly $9K in the last week of September.

Instagram saw its weekly downloads increase from 57K to 73K over the quarter. Active users remained strong, averaging around 5.7M. Revenue trends were impressive, with a significant rise from $153 at the start of the quarter to approximately $1.5K by the end of September.

Instagram Lite also performed well, with weekly downloads peaking at 71K in the final week of September. Active users saw a steady increase, reaching around 1.7M by the quarter’s end.

These insights are derived from Sensor Tower data, and more detailed information can be found on their platform.